The Bolt is back, and this time we’re making it all about video. We're coming off the heels of Ammunition's recent acquisition of Mad Hat Creative, an Atlanta-based video and content production studio, and we can’t stop thinking about new ways to incorporate video into everything we do. So what do you need to know about video? Well, we're here to share our expertise and the impact that video can have on your brand.
TLDR: There's no question that video is king in today’s marketing landscape. Brands that create strong video content will build meaningful connections, grow their engagement rates, improve SEO, and drive conversions.
️️️Why Video?
When it comes to emotionally connecting with an audience, video performs in a way that static can't match. With the ability to leverage images, places, people, text, infographics, animations, audio, and more—multiple pieces of information can be communicated at once. Just think, no one sat in a dark room staring at a single photograph for 3 hours on end.
️Video Versatility.
One common misconception about video content is that it only increases awareness. But that’s only one of its superpowers. Video can be a versatile sales tool throughout the entire customer journey by being able to be optimized for social media, website collateral, blog posts, email content, and more. It’s also helpful to note that backend analytics can help qualify and prioritize cold or unresponsive leads.
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The Algorithm’s Partner in Performance.
Almost every algorithm-based platform puts video content first, and video-forward brands are reaping the rewards. For example, websites with embedded video receive a better SEO score because video increases page quality and the time on the site. YouTube is now the second most popular website after Google, while LinkedIn reports that videos get 5x the engagement and 20x the shares than other post types.
Where should you start?
It all depends on what you are trying to achieve. Are you looking for content to help with SEO? Maybe you're trying to educate staff or customers? Or do you need an epic brand anthem that will drop jaws on the floor? No matter your goal, you know we can help.
So let's hop on a call and get on set.
Striking Stats
86% of businesses use video as a marketing tool. (Source: Wyzowl)
84% of people have been convinced to buy a product or service by watching a brand’s video. (Source: LinkedIn)
While 91.9% of users are consuming content to watch any type of video at all, 31.3% want how-to videos and another 29.8% want educational videos. (Source: HubSpot)
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