As we continue to unspool the impact of AI, today we’re focused on the media landscape. AI is showing the world that it’s not just a tool for automating tasks, it has now evolved into a powerhouse for personalizing ad experiences.
TLDR: AI is optimizing the media landscape using ad placement, channel strategy, and consumer trend spotting.
Trend #1: Keep it growing.
Right now, retail is the fastest-growing segment of advertising. And thanks to AI, it’s only going to keep growing. Platforms can use AI to tweak sponsored listings and creative ads in real-time, making them more effective while increasing return on ad spend. One great example of this is Kroger - their Kroger Precision Marketing uses AI to tailor ad copy and images to specific audiences like pet owners, eco-friendly shoppers, and health-conscious shoppers - delivering the right message to the right people at the right time.
Trend #2: Dial it in.
New media investment tools can develop highly targeted media plans by using generative AI to optimize ad spending. Aryel, an Italian AdTech company, is bringing this to life with Sonar™, their new generative AI solution. Sonar™ can quickly identify and select the most effective channel for ad distribution, offering a list of publishers that target audience segments most likely to respond emotionally to the ads and engage with them.
Trend #3: Stay fresh, never stale.
Digital-out-of-home (OOH) ads can stay current with the help of AI. By predicting consumer trends and adjusting campaigns in real-time, brands can stay ahead of the cultural curve and stay relevant in a competitive market.
Just because AI is upending the media landscape doesn't mean your brand has to be upended with it. By incorporating AI into your media strategies, you’ll be able to deliver the perfect message to your audience at an optimal cost.
Want to learn more about AI’s impact? Check out our previous Bolt articles on SEO and Video Production.
STRIKING STATS
52% of marketers predict AI will enable highly personalized shopper experiences, according to Cooler Screens. (Source: eMarketer)
Total generative AI users is expected to reach 100 million in 2024. (Source: eMarketer)
80% of executives in the retail and consumer space expect their businesses to use AI by 2025. (Source: Analytics Insight)
LIGHTNING ROUND
Bohler Featherson (5), Ashlee Lowe (1), Jeanna Welday (1), and Madeline Robinson (1) celebrated their Ammoversaries.
David Weiner and Jamil Ramsey joined the Development team.
