We were tapped by Panasonic EcoSolutions to develop a comprehensive umbrella brand campaign idea to promote their home ventilation products. The assignment focused on bathroom ventilation at launch, but needed to be able to support additional ventilation product lines as well. The goal? Develop an idea that unified all ventilation products, and established Panasonic as the clear leader in whole-home ventilation. The final result was a powerful campaign that spans print, digital, social, and POS.
Core campaign idea Campaign microsite Social advertising campaign Ventilation print ad Collateral adaptation POS adaptation
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