Mr Steam



Mr Steam engaged Ammunition to refresh the brand’s aesthetic, aiming for a more luxurious and high end feel for the brand. The initial application for this new look would be Mr Steam’s high profile 2019 product catalog. We started by first conducting qualitative research to gain greater insight into our target audience, their wants, needs, desires, and the brands they most loved. Using the feedback we gained we developed comprehensive user personas that provided the foundation for creative exploration, and ultimately the new-look Mr Steam.


The old 2017 brochure on the left, the new 2019 residential and commercial covers on the right

2019 residential cover and spread


2019 commercial cover and spread


Closeup of 2019 covers


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