Dacor

CLIENTS & CASES

Creating hype, driving demand, and managing leads.

Dacor tapped Ammunition to provide leadership around four key initiatives:

  1. The opening of 3 new Dacor showrooms, that we dubbed “Dacor Kitchen Theaters” in New York, Chicago, and LA. This included advertising to promote the showroom openings, video content for display in the showrooms, and printed collateral.
  2. Support for attendance at industry tradeshow events, including video content for the booths, and printed catalogs.
  3. Buildout and strategic support for the new Dacor.com, in coordination with other agency parters.
  4. Development of a comprehensive lead management program, from initial point of contact with the brand, through to conversion with sales/distribution, for each unique audience (Builders, Designers, and Homeowners).

Here’s a sampling of some of that work.

Hype video for Dacor sales team

Product collection catalog

Dacor Kitchen Theater showroom announcement ad

Dacor Kitchen Theater showroom announcement ad

Lead capture app for in-showroom sign-in kiosks

Website development in coordination with agency partner Huge New York

Market research and personas, to define path to purchase, ideal CX by audience, as well as marketing automation content and tools

Sample drip emails including content development, design, and programming

Interested in seeing what we can do to help your business? Let’s chat.