AI is constantly rewriting the rules of the game, and SEO is no exception. From “AI Overviews” to automatic categorization, AI is impacting how we search - with Google leading the way. To keep your brand up-to-date, here are our three hot takes on the quest for AI relevancy.
TLDR: Keep your brand ahead of the game by learning some new AI/SEO “rules,” like finding conversational keywords and keeping the human touch top of mind.
SEO hot take #1: AI-nfluence your content creation process.
Use AI tools to perform keyword research, brainstorm content topics and generate optimized content to streamline your SEO process in a flash. By making AI your new creative partner, your brand can add time to the clock to focus on your higher-level strategy goals.
SEO hot take #2: AI keeps the convo going with keywords.
From AI-driven chatbots to virtual assistants, AI has created a super conversational search experience for everyone. Brands that incorporate natural-language phrases, keywords, and questions will best meet evolving user expectations and move towards the top of Google’s AI-driven results.
️️️SEO hot take #3: AI is nothing without the human touch.
AI struggles to replicate human emotions and provide 100% accuracy — just look at this suggestion by Google to put glue on pizza. Yeah, no thanks. Keep this in mind as you use AI to optimize content so that it delivers the right intent, tone and voice for your audience. So, as you have fun using AI to boost your SEO process, just make sure to comb it through with a human eye before hitting “submit.”
Search isn’t dead — it’s just evolving with AI. According to eMarketer, search is actually projected to claim the largest amount of ad dollars in 2024 at $90.73 billion. So as you look for new ways to boost your search strategy, give AI a try for a more modern SEO approach.
Striking stats
Worldwide ad spend will pass $1 trillion in 2025. (Source: eMarketer)
️️️80% of Gen Z and 62% of Millennials primarily use mobile search. (Source: HubSpot)
️️️Total AI funding globally reached $20 billion this past February. (Source: Hostinger)
Lightning round
Ammunition celebrated 1 year since acquiring Mat Hat Productions. Happy Ammoversary to Jonathan Hayes, Sean Brown, Ryan Vera, and Andrew McBride.
️Ammunition was recognized by Campaign Magazine among 11 of the World’s Top Independent Agencies.
️Founder and CEO, Jeremy Heilpern, shared insights on harnessing the power of emotional advertising on The Digital Slice Podcast. Check it out here.
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