Strategic Discipline Will Never Go Out of Style, but Marketing Automation Can Give it a Whole New Look
Despite all of the news and noise about how complex the modern “customer journey” has become, we still meet Marketers frequently that are not using a very disciplined approach to mapping those journeys and adjusting their marketing programs accordingly. Even fewer are tapping into the power of Marketing Automation to help guide them toward what can ultimately become game-changing results for their business.
5 Ways to Improve Your B2B Social Marketing ROI
Although B2B brands may have long trailed those in B2C in adopting Social Media as a legitimate Marketing lever, they’re definitely catching up. There are hundreds of ways that you can improve the impact and ROI of your social programming, but here are five that hold true regardless your industry.
How can CRM make your organization more efficient?
In my previous life as a marketer, I once faced the conundrum of how to defend CRM as a tool to help make our organization more efficient. Our senior vice president could not see the reasoning behind the investment of building a CRM when we had a sales team who could call customers in their territory to generate leads and fulfill our business goals.
Building Better Marketing with Effective CRM
Deployed at it’s best, CRM is approached from a customer-centric point of view, seeking first to understand their wants, needs, and desires, and then aligning those to the intended business outcomes. These insights should be used to inform every component of a CRM program, focusing on creating meaningful utility for the consumer as they interact with each brand touchpoint.