Everything you can imagine, now under one roof with Westlake Royal Building Products.

Royal Building Products recently acquired Boral Building Products, and was looking to rebrand both businesses as Westlake Royal Building Products. We needed to make a splash ahead of IBS 2022, while working to unify these two organizations, and their many brands, online. Oh, and it needed to be done in 90 days.

Did you hear us say 90 days?

But, really, the challenge was how do we create a website that serves as a jumping off point for multiple brands, and creates a consistent website presence that can be used for years to come.

A new website style guide, to inform future work, translated into the new site, featuring a new look. Backed by Drupal and Pardot/Salesforce integrations, this site does more than just look pretty.

Oh, and we launched 5 days earlier than projected — make that 85 days.