Creating A Better Foundation with Westlake Pipe & Fittings

As part of an overall brand strategy, NAPCO (North American Pipe Corporation) was renaming and rebranding to Westlake Pip & Fittings. Ammunition was tasked with bringing this new brand story to life and define the new brand’s look and feel — without abandoning the brand’s legacy.

Communicate the new brand to current and prospective customers, along with internal stakeholders without losing the brand equity, and using the current equity to propel it forward to this new, exciting era.

We launched “A Better Foundation”, a campaign that solidifies Westlake Pipe & Fittings as the manufacturer of choice to deliver the infrastructure that moves our most precious resource: water. This launch was an omnichannel brand campaign that included branding guidelines, a manifesto video, full website rebrand, paid media, social PR, internal communications, and so much more.