The short on Shorts.

Written By Jeremy Heilpern
Short-form video blog post

TLDR: 73% of consumers prefer to watch short-form video on their favorite platform. YouTube Shorts is an easy and simple way for brands to break into this creative space.

TikTok. IG Reels. You're seeing these short-form videos everywhere, and as they have been growing in popularity, it’s easy to assume that these two are the only ways in. But there’s another player to keep top of mind when it comes to a competitive marketing approach.

Enter: YouTube Shorts. 

Did you know… 

  • YouTube first tested their Shorts creation tools in September 2020. Since then, the platform has experienced crazy growth - reaching 1.5 billion monthly users in June 2022. 

  • Shorts are even accessible on the regular YouTube app on your phone and tablet. Brands can join in the fun and boost their engagement with YouTube Shorts–without having to join a whole new platform.

3 Highlights to Keep Your Content on Top ️️️⚡️

  • YouTube is testing a cool new feature that automatically suggests personalized hashtags to include when brands publish shorts. Save time and reach your audience? Truly #convenient.

  • YouTube’s analytics platform now lets users see what kind of content their audience is interacting with and which kind of content the brand posted gained subscribers. Talk about handy.

  • Starting February 1, the YouTube revenue share program will allow eligible creators to earn money from ads that are viewed in the Shorts Feed. This is great news for brands as content creators are going to be even more excited to dive in and drive more eyeballs to their favorite brands.

Our Executive Creative Director, Dave Gordon, shared his thoughts on the creative opportunities available with YouTube shorts: 

“With Youtube throwing their weight behind this format, we’ll see more creative ways to tell short stories on video. And brands can start taking advantage by embracing short pieces of content that may not hit every RTB or multiple product benefits, but concentrate on a single benefit or experience. Fun (and short) times are ahead.“

Click here to learn more about YouTube Shorts.

Jeremy Heilpern
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