Shannon Parke

Shannon Parke

Social x Content Strategist

When Shannon’s not pounding the keys and we aren’t talking about the piano, she can be found cooking, playing tennis, or watching Kentucky basketball with her husband who she happily admits she’s overly enamored with.

Shannon leads internal and external teams in the development of engaging thought leadership content, and effective social media programs. She manages everything from insight gathering, to content writing, to social strategy development.

She came to Ammunition with an education in mass media and communications and a professional career built on experience in marketing and engagement. Her fresh insight and big-picture mindset bring value to any venture, especially when working with a team to achieve a greater goal.

Shannon enjoys behind-the-scenes creative marketing as well as relationship building and account management. She enjoys bringing innovation and implementation to fruition so that project outcomes surpass client expectations. She is passionate about CRM strategy, creative branding, strategic messaging, and social media.

Having spent her first years out of school at an experiential marketing agency, followed by years spent as an engagement manager working with senior citizens, Shannon enjoys working with teams and on projects of all shapes and sizes.