Shannon leads internal and external teams in the development of engaging thought leadership content, and effective social media programs. She manages everything from insight gathering, to content writing, and social strategy development.
She came to Ammunition with an education in mass media and communication and a professional career built on experience in marketing and engagement. Her fresh insight and big-picture mindset bring value to any venture, especially when working with a team to achieve a greater goal.
Shannon enjoys behind-the-scenes creative marketing as well as relationship building and account management. She enjoys bringing innovation and implementation to fruition so that project outcomes surpass client expectations. She is passionate about CRM strategy, creative branding, strategic messaging, and social media.
Having spent her first years out of school at an experiential marketing agency, followed by years spent as an engagement manager working with senior citizens, Shannon enjoys working with teams and on projects of all shapes and sizes.