Mark Hoeting

Mark Hoeting

Chief Innovation Officer

There is a misperception that “IT, tech, and digital” are just code words for “nerd,” but trust us when we say that Mark is no nerd. (Just look at his cool vintage motorcycles, sweet leather jackets, and pocket protectors.)

As Ammunition’s Chief Innovation Officer, Mark uses his vast experience in tech and enterprise organizations to oversee the agency’s technology practice, including the development of websites, digital infrastructure, automation programs, CRM implementations, and strategic technology consulting for the agency’s growing roster of clients. He also leads the agency’s new business development as it focuses on Higher Ed verticals.

Before life at Ammunition, Mark spent over 30 years in Academia, leading the charge as Chief innovation Officer at some of the most prestigious universities in the nation—Georgia Tech, GSU, ASU to name a few. So when Mark says, he can take you higher, remember that he is referring to his vast experience in higher education and nothing else.