Calling all weekend warriors with Royal Building Products.

  • The ask.

    During 2020, we saw a huge increase in organic search traffic for Royal Building Products’ trim products, coming from “do it yourself” keywords. Based on this finding, we created a DIY website and corresponding media campaign, to drive organic search and traffic for at-home trim projects.

  • The challenge.

    How do we teach homeowners how to use RBP products in their home in both traditional & non-traditional ways?

  • The answer.

    BuildRoyalDIY.com, a hub for all thing DIY, featuring at-home projects that use RBP products, project videos, and downloadable resource guides, as well as user generated content.