For Mitsubishi Electric, a better way to heat and cool needed a better way to promote and sell.

Consolidate two websites, the former mitsubishipro.com and mitsubishicomfort.com, into a single website. The new website needed to work for both homeowners and professionals, in need of different content and resources.

How do you create one website for homeowners, as well as professionals that speaks to both audiences?

Mitsubishicomfort.com, a hub for all things Mitsubishi’s HVAC, with the ability to segment based on audience type. The new site allows users to select an experience based on who they are, and what they’re looking for.

This site not only provides users with the content most relevant to them, but also boasts marketing cloud integration, with lead forms and associated automation campaigns, based on point of entry.