Introducing Smart Dimmers powered by Alexa, for Eaton.

  • The ask.

    Introduce Eaton’s new Wi-Fi smart voice dimmers, with Alexa Built-in. This video should educate consumers on the Wi-Fi smart voice dimmer with Alexa Built-in, driving demand in-stores and online. 

  • The challenge.

    How do we communicate the benefits of the product, while tying back to an emotional benefit that excites potential customers?
 And, how do we help a brand to that when it’s typically focused on communicating to B2B audiences?

  • The answer.

    We developed ~30s video series, that demonstrates how the Wi-Fi dimmer would make your life easier, in everyday scenarios that feel relatable. These spots were to be used in paid and owned media, as well as on Eaton’s web properties and those of their distributors.

“Standing Ovation”

“Sweaters”