Driving demand for BuildDirect.com’s all new PRO business.

Launch a nationwide campaign focused on growing BuildDirect.com’s PRO business in the US, beginning with a test and learn campaign in two key markets.

Traditionally focused on B2C sales, BuildDirect.com’s all new PRO plan needed to focus on Builders, driving awareness in their products and services, and positioning BuildDirect.com as the one-stop-shop for all of their flooring needs.

A test & learn program in two key markets was designed to develop a proof of concept that demonstrated the feasibility of  building a sustainable PRO business with the ability to expand nationwide. Backed by a powerful creative campaign built on top of a robust lead generation program, BuildDirect.com’s all new “By your side” campaign was a hit.